
UX Case study on
BYJU’s Math Concept Pages

About BYJU’s Math Concept Pages
BYJU’s Math Concept Pages within the Byju's Math Companion App provide a quick yet comprehensive grasp of specific math topics. They include clear definitions, real-life examples, and interactive visuals, helping students prepare for lessons or review concepts. Engaging explanation videos and hands-on practice applets make learning easy and fun, enhancing understanding and retention.
Research Objectives
The aim of the study was to understand the following from teachers
As a teacher what are the materials that they use in the classroom to teach math.
Do they prepare their own material at times?
What do they like about the material that stands out?
Do they use a lesson plan or feel the need of one?
What other influences do they have in choosing a material? (Cost, comprehensiveness etc)
Understand how do they perceive the concept pages
If these pages are made accessible to the teachers, how would they use this in their classrooms?
User Personas
Emma Dillman
Name
USA
(Chattanooga, Tennessee)
Place

Kim Calascione
Name
New Jersey
Place

Deborah Stern
Name
USA
(West Palm Beach, Florida)
Place

Megan Ruf
Name
Waco, Texas
Place

Amber Lewis
Name
Dyersburg, Tennessee
Place

Megan Dunphy
Name
Fairfield, Michigan
Place


Materials currently being used by teachers
Pros:
Clear and Engaging Instruction
Personalized Learning
Data and Analytics
Cons:
Limited Interactivity
Lack of Teacher Control
Supplemental Resource


Materials currently being used by teachers
Pros:
Wide variety of resources
Time-saving
Cons:
Inconsistent quality
Copyright concerns
Cost

Materials currently being used by teachers
Pros:
Comprehensive Curriculum
Engaging and Interactive
Differentiated Instruction
Cons:
Limited Flexibility
Technology Requirements
Cost
No Teacher Support


Materials currently being used by teachers
Pros:
Variety of topics
Networking opportunities
Cons:
Cost
Availability (Geographical Limitations)
Unstructured Content

Materials currently being used by teachers

Random Activities on the Net

Improvising their own activities
Participant’s Perception about BYJU’s
Math Concept Pages

They would prefer to give the pages as pre class read because they think these are self explanatory and students can easily understand at their own pace.
They would prefer to share all the content at once to the students, so that they don’t bound themselves with the pace of the school.
Once guided on the hovering part, it would be very easy for them to navigate. But first guidance is needed.
Participant’s Perception about BYJU’s
Math Concept Pages

They loved the concept pages, primarily because of the flow of content which does not require effort from the user’s end to find content.
They can also use them as a substitute to the notes which they provide to the students.
They like that videos, games and practice is inbuilt in these pages and hence feels comprehensive.
Notable quotes about BYJU’s
Math Concept Pages
“I am a big fan of color coding to show the steps with the connection. This is taken care really well the pages”

“I would definitely pay for it - provided I have access to all Math strands, and not just Algebra”

“I like how there are contextual interactions which are useful for a student to learn and assist.”

“I really like the way it gives the opportunity to interact”

“I like the use of visuals to simplify the vocab heavy lessons like Exponents”

“This is very clear to me - it is building onto itself”

“I would give it 10/10 for content, visual appearance and engagement”

“I have seen nothing
like this before”

“Isn’t that real neat!”

“I like the flow of the content and how it uses different elements to deliver content”

Recommendations by the teachers

These pages can be used as a substitute to the notes which are provided to the students or if the concept pages are to be used directly in the class, the following things should be taken care of:
1. Check for understanding is added wherever it is needed.
2. The solution in the illustrative example is hidden or shown in a stepwise manner.
Second recommendation was to share it with the teachers asking them to use it in the class and usage of these pages should increase organically.
Action Plan
Collect feedback
and iterate
Build relationships with teachers
Collaborate with
influential teachers
Provide training
and support
Leverage social media and online communities
Encourage user generated content
Offer incentives and
referral programs
Promoting our Concept Page to teachers and encouraging their use as influencers
using the 3-step action plan.
